Giants WS title fuels surge in area card market

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Much changed in the 56 years between the Giants’ last two World Series championships. But one enduring memento connects the titles and eras: baseball cards.

These quaint, old-fashioned collectibles provide a compelling view of the 2010 Giants – cool in a retro kind of way. And plenty of people are eager to grab a slice of nostalgia through a small piece of cardboard with, say, a photo of Buster Posey on the front and his statistics on the back.

Sports card stores in the Bay Area report a sizable boost in sales in the nearly seven weeks since Brian Wilson struck out Texas’ Nelson Cruz to cement the title. Jordan Lee, owner of What’s on Second? in San Mateo, estimates a 300 percent increase in Giants sales since the Series.

Lee sees customers coming into his store every day seeking cards depicting players from Posey and Tim Lincecum to Madison Bumgarner and Edgar Renteria. Even Lee hasn’t been able to snag the most coveted memento of all: "World Series Champions," a special 27-card commemorative set from Topps honoring the Giants.

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