Canada Gets Free Cards On Saturday

In celebration of “National Hockey Card Day” this Saturday, January 30, Upper Deck is ready to give away hundreds of thousands of exclusive “National Hockey Card Day” NHL trading card packs for free throughout Canada. Once again, Canadian hobby shops and mass retailers are taking part in this historic hockey trading card promotion, which is now in its second year and remains exclusive to Canada.
“Hockey is the national sport in Canada so Upper Deck wanted to come up with a way to celebrate that incredible devotion,” said Chris Carlin, Upper Deck’s sports marketing manager. “We started this program last year and it was a huge success with countless hockey fans and trading card collectors visiting hobby shops and retailers across Canada. We expect the same kind of excitement this time around.”
Just like last year, the buzz surrounding this promotion lies in the National Hockey Card Day set itself. The 15-card set consists of some of the top Canadian-born rookies, current stars and legends with a special “National Hockey Card Day” logo-stamp adorning each card front. The five rookies featured include John Tavares, Matt Duchene, Jamie Benn, Evander Kane and Logan Couture; the “Pride of Canada” active stars are Sidney Crosby, Vincent Lecavalier, Martin Brodeur, Mike Richards and Rick Nash; while the “Hockey Heroes” lineup consists of Jarome Iginla, Jonathan Toews, Roberto Luongo, Wayne Gretzky and Steve Yzerman. Each pack will yield five randomly assorted cards featuring the aforementioned players.
Wayne Wagner, owner of Wayne’s Sportscards in Edmonton, AB, participated in last year’s event and is looking forward to continued success this time around. “I’m going to use an old cliché, ‘If you build it, they will come,’” he said. “This is one of those programs and card sets that Upper Deck has put together that collectors want. I don’t know any collector out there who would not want this set.
“Last year, I had more than 300 people come through my store on National Hockey Card Day, which is a lot more foot traffic than usual. So if shop owners advertise it in their stores, they too will see customers come through the door.”
For more information about National Hockey Card Day, please visit and click on the “stores list” button to find the hobby shop nearest you.

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