On Veterans’ Day, Upper Deck announce that it is partnering with “Operation Gratitude,” a non-profit organization that sends 100,000-plus care packages annually to U.S. service members deployed in hostile regions across the world. Upper Deck is launchingits own operation: “Upper Deck’s Million Pack March for the Troops,”a campaign in an effort to send sealed packs of donated Upper Deck trading cards (sports and entertainment-based products) to deserving U.S. military men and women overseas.
To encourage customers and card collectors to donate some of their surplus card packs to the deserving troops, Upper Deck’s is kicking the campaign off by donating 100,000 packs of cards to get the ball rolling. The goal will be to reach the 1,000,000-pack plateau by Veterans’ Day 2010.
“We are very excited to partner with a dignified organization like Operation Gratitude,” said Kerri Kauffman, Upper Deck’s director of Marketing. “The hard-working and brave U.S. military men and women who are serving overseas deserve a fun distraction to help them get through their difficult days and lonely nights. Hopefully, opening up a pack of Upper Deck sports or entertainment trading cards will make them feel a little bit closer to being home.”
“Operation Gratitude is honored to join with Upper Deck to collect and send a million card packs to our men and women deployed in combat zones,” said Carolyn Blashek, founder of the organization. “Not only will the troops enjoy the cards among themselves, but the cards are also fantastic items to distribute to the Iraqi and Afghani children as gestures of friendship and support.”