Upper Deck will again have a large presence at this weekend’s NHL All-Star Game festivities in Montreal. Besides serving as co-sponsor of the NHL All-Star Trading Card and Memorabilia Show (which runs Jan. 22-24), Upper Deck will also sponsor the annual NHL YoungStars Game, which will be held on Jan. 24.
Upper Deck will have three up-and-coming NHL rookie standouts – Drew Doughty of the L.A. Kings, Luke Schenn of the Toronto Maple Leafs, and Steven Stamkos of the Tampa Bay Lightning – signing free autographs at the company’s booth on Jan. 23. A special 10-card Upper Deck set has been created as a show exclusive that will be available through a wrapper redemption program.
Collectors who buy five packs of any current Upper Deck or Fleer hockey product (except 2008-09 Victory) will receive their choice of any three-card “show” pack. If a collector opens a full box of any current Upper Deck or Fleer hockey product containing 24 or more packs, they will receive all three three-card packs, plus a special Montreal Canadiens’ Commemorative Centennial card that rounds out the set.
Additionally, Upper Deck will be hosting a variety of free activities and offering other prizes at its booth throughout the show.