Sod from the actual playing surface of Super Bowl XLIV will be made available to football fans as a game-used collectible for the first time ever in NFL history this year. The surface at newly renamed Sun Life Stadium will have painted end zones for the Indianapolis Colts and New Orleans Saints and the Super Bowl XLIV logo at mid-field.
Under a licensing agreement with the National Football League, at the conclusion of the Super Bowl, Stadium Associates will cut up the sod into 3-by-3-inch squares, freeze-dry the squares to preserve them, and encase them in UV glass commemorative casing that will include a photo of the field and description of the game, along with the NFL and Super Bowl XLIV logos.
In addition to pieces of turf from the end zones and mid-field, which will sell for $99.99 each, plus shipping and handling, “Special Moments” from the game will be identified and sectioned off into 144 pieces each covering certain key plays in the game. These limited edition collectibles will be available while supplies last. First access will be made available to any fans and collectors who place an order for an end zone or mid-field piece prior to kickoff. Each Special Moment will sell for $134.99 plus S&H. $1 from each sale will go to designated Haitian relief charities.
Fans and collectors placing pre-game orders (up until kickoff) will be eligible for free shipping.
The freeze-drying and encasement process is expected to take 8 – 12 weeks after the game before the items ship.
Stadium Associates launched the concept of Licensed Team Sod with Major League Baseball and New York Yankees Sod in early 2009 and was featured as a Sunday, page one story in the New York Times on March 22, 2009. David Andres, President/CEO of the company, was interviewed on Fox Business Network live from Tuscaloosa, AL earlier this month.
In conjunction with The Collegiate Licensing Company, Stadium Associates had a similar arrangement for the turf at The Rose Bowl Stadium following this year’s BCS National Championship Game The company is also Major League Baseball licensee for Authentic Team Sod and Game-Used Team Sod and recently worked with the Philadelphia Phillies to harvest the field at Citizens Bank Park at the conclusion of the 2009 World Series. Stadium Associates hopes to announce other NFL team deals during 2010.