Panini America announced Sept. 16 that it has entered into an exclusive relationship with Wesley Johnson, the Minnesota Timberwolves rookie and the fourth overall pick in this year’s NBA Draft. The partnership with Panini America, the exclusive trading card and sticker licensee of the NBA, marks Johnson’s first NBA trading card deal.
To launch the relationship, Panini has arranged for Johnson to visit ESPN headquarters for an extensive media tour Monday that will include stints on seemingly every ESPN platform.
As part of the relationship, Panini will hold exclusive rights to include Johnson’s autograph in 2010-11 Panini Basketball products. In addition, Panini may include Johnson’s image on Panini packaging and will utilize Johnson in promotional appearances.
Johnson, a Forward at Syracuse decided to forgo his final year of college eligibility after being named Big East Player of the Year in 2010 as well as a First Team AP All American. Johnson’s first NBA cards will be included in Panini’s 2010 NBA Prestige product, set to arrive in stores at the end of September. The collection will include cards from other top rookie draft picks, including Washington Wizards’ number one draft pick, John Wall; Philadelphia 76ers, Evan Turner; New Jersey Nets, Derrick Favors; and Sacramento Kings, DeMarcus Cousins.
“We are excited to add Wesley Johnson as an exclusive Panini athlete, Wesley excited Syracuse fans in college, we expect him to do the same for the Timberwolves fans and we look forward to introducing Wesley to NBA trading card collectors,” said Scott Prusha, Director of Marketing for Panini America.
In advance of Panini’s first season as the exclusive trading card for the NBA in 2009-10, Panini signed rookies including Sacramento Kings Guard and NBA Rookie of the Year, Tyreke Evans; Milwaukee Bucks Guard Brandon Jennings; and the Los Angeles Clippers Forward and first pick of the 2009 NBA Draft, Blake Griffin.