Upper Deck to Sponsor Season-Long Hockey Redemption Program

Upper Deck has announced plans for a wrapper redemption program for its 2006-07 hockey products. The “Biography of a Season” program is designed to encourage collectors to purchase select 2006-07 Upper Deck and Fleer Hockey card wrappers to exchange for an exclusive 15-card Biography of a Season set that will chronicle special events and key player highlights from the current season, such as Opening Night, NHL All-Star Weekend, the Stanley Cup Finals and more.

“This is a great way for Upper Deck to start the NHL season and thank hockey fans for supporting our brands by rewarding them with a special card set,” said Upper Deck senior sports marketing manager Kerri Stockholm.

In order to obtain cards in the redemption set, collectors must exchange five wrappers of 2006-07 Upper Deck or Fleer hockey products to receive each card. Wrappers can be redeemed at participating U.S. and Canadian hobby stores. Wrappers from the following hockey products are applicable: Victory, Ultra, Flair Showcase, Be A Player Portraits, Power Play, Fleer, Artifacts, Upper Deck Series 1, Mini Jersey Collection, Black Diamond, MVP, Trilogy and SPx.

Participating stores will begin receiving their initial redemption cards by Nov. 10 and the selected cards will be available on a biweekly basis through the beginning of June. Hobby shops will distribute the cards directly to the collector upon redemption of the appropriate wrappers.

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