UD expands Biography of a Season program

Upper Deck’s Biography of a Season program is back for the 2008-09 NHL season. Each week, collectors can visit Upper Deck Diamond Dealer stores to receive the latest addition to the 30-card set with purchase of Upper Deck hockey cards. There will be a new card available each week. Biography of a Season’s content is based on key moments of the NHL season.

“The Biography of a Season program is a great way for us to help drive hockey fans to hobby shops that carry Upper Deck products,” said Chris Carlin, Upper Deck hobby marketing manager. “The last time we ran this promotion, cards were only available in key NHL markets, but given the increased demand for NHL trading cards, we will run this program through all of our Upper Deck Diamond Dealers in the U.S. and Canada.”

 December’s cards include the NHL regular-season openers in Prague and Stockholm, the home opener for the Montreal Canadiens 100th season and rookie Fabian Brunnstrom recording a Hat Trick in his NHL debut. A list of participating stores can be found at www.sports.upperdeck.com/hockey/biographyseason.

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