Hockey Cards That Won’t Break the Bank

Upper Deck is excited to provide hockey fans with a product where they won’t need to open a new line of credit to afford it: 2008-09 Fleer Ultra Hockey. Each box delivers plenty of value with 24 Gold Medallion parallels, six Ultra Rookies, one rookie redemption and two game-used or autograph cards, on average.
 
Hockey collectors will find what they have come to expect with Fleer Ultra, as the quality base cards all boast crisp photography and there are plenty of exciting insert cards to chase. Collectors will also find two new additions with the debut of “EX” and “EX Jambalaya” insert sets in 2008-09 Fleer Ultra Hockey.
 
The 42-card EX set highlights the NHL’s top stars on a very unique acetate surface and collectors can find three of these cards per every hobby box on average. The 20-card EX Jambalaya set features the best of the best the NHL has to offer, and these cards will be tougher to find (1:864 packs) which should ensure high values for each of these limited cards.
 
Upper Deck gets hockey fans closer to the game with the game-used memorabilia insert “Ultra Uniformity.” Collectors can find “Ultra Uniformity” inserts of players like Alexander Ovechkin (Capitals), Ilya Kovalchuk (Thrashers), Evgeni Malkin (Penguins) and Mats Sundin (Leafs) which fall at a ratio of 1:12 packs on average. And the autographed “Fresh Ink” set includes names like Carey Price (Canadiens), Henrik Zetterberg (Red Wings), Patrick Kane (Blackhawks) and Sidney Crosby (Penguins) falling, on average, one card per case.
 
“Hockey fans shouldn’t have to give up their love for the hobby in a down economy,” said Josh Zusman, Upper Deck’s Hockey brand manager. “Our 2008-09 NHL Fleer Ultra Hockey brand provides them with a great way to tap into the hockey market at a very reasonable price. With the inclusion of new insert sets like EX and EX Jambalaya, there is a lot more value for collectors and we expect these cards to be very popular.”
 
Upper Deck’s 2008-09 Fleer Ultra hockey carries a suggested retail price of $2.99 per eight-card hobby pack and is available in stores now.
 
CONTENT HIGHLIGHTS:
o       Get six Rookie Cards in EVERY Box, on average!
Plus get a Rookie Redemption card for a player who debuts early in the 08/09 season!
o       Collect Gold Medallion parallels of the regular set – averaging one per pack – and look for limited numbered Ice Medallion parallels!
o       Each box contains two jersey or signature cards, on average!
o       Look for the debut of EX Hockey with three cards per box, on average, and limited numbered parallels!
o       Search for rare EX Hockey Jambalaya insert cards!
 
PRODUCT BREAKDOWN:
 
        Insert Cards
o       Scoring Kings – Inserted 1:6
o       Difference Makers – Inserted 1:6
o       Franchise Players – Inserted 1:12
o       Season Crowns – Inserted 1:12
o       EX Hockey – Inserted 1:8
o       EX Essential Credentials Red // (#’d to 99 or less)
o       EX Essential Credentials Green // (#’d to 99 or less)
o       EX Hockey Jambalaya – Inserted 1:864
 
        Parallels
o       Regular Cards Gold Medallions Parallel – Inserted 1:1
o       Ultra Rookies Gold Medallions Parallel – Inserted 1:8
o       Rookie Redemption Gold Medallions Parallel – Inserted 1:288
o       Regular Cards Ice Medallions Parallel (#’d up to 100)
o       Ultra Rookies Ice Medallions Parallel (#’d up to 100)
o       Rookie Redemption Ice Medallions Parallel (# up to 100)
 
        Memorabilia Cards
o       Ultra Uniformity – Inserted 1:12
 
        Autograph Cards
o       Fresh Ink – Inserted 1:288
 
  Regular Cards and Rookies
o       200 Regular Cards
o       Ultra Rookies – Inserted 1:4
 

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