DNA cards mentioned in NY Times story

The Nov. 19 Wall Street Journal featured a story about insert cards featuring strands of hair from historical figures. Representatives from Topps and Upper Deck are quoted in the story. Upper Deck’s Joe Fallon told the WSJ that the idea for doing hair cards came after some deliberation. “It was a little awkward initially, like, ‘Is it a little morbid?’ ” Fallon said. “But when we saw it, we knew we had a good idea.” Clay Luraschi of Topps said hair cards, or what the company refers to as DNA Cards, are a way to inject pop culture into baseball cards, which are a part of pop culture themselves. “There’s a lot of natural synergy when you do things outside of baseball in the cards,” said Luraschi.

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