New company enters market with celebrity card set

The next celebrity-themed card set to hit the market won’t be coming from an established card maker. Instead, it will be from a new company started by a former show business agent. PopCardz is scheduled to arrive in stores next month. The set is the brainchild of Ted Kurie and Christian Troy, the latter of whom was a former agent at Creative Artists Agency.

“I started going around town to agents, managers, publicists and lawyers that I knew in these artists’ lives,’’ said Troy. “I pitched it as a simple and great idea, using these movie and TV stars’ likeness to reach a young demographic in a really special way. We were really looking for artists who were credible and popular – but not because of scandal.’’

More than 40 celebrities are scheduled to appear in the set, ranging from young stars such as Cole and Dylan Sprouse, Ashley Tisdale and Raven-Symone, leading ladies such as Megan Fox, Jessica Biel, Hayden Panettiere, Jessica Alba, Christina Ricci, and leading men Dwayne “The Rock’’ Johnson, Anton Yelchin, Giovanni Ribisi and Chris Evans.

The back of each card includes the star’s birth date, hometown, motto, favorite charity, movie, song, book, place, sport, food and a secret. Selma Blair reveals she wore an eye patch for a year when she was young as she was embarrassed about having a lazy eye. “Tabloids are so prevalent, I think this is way for kids – or whoever is collecting them – to find something out about their favorite celebrities, and find out really positive things about them,” said Blair, who said she also collected Wacky Packages and “Superman’’ trading cards when she was growing up.

Proceeds from the sale of the cards will given to the celebrities’ charities. Each card will have a unique 10-digit access code printed on it that will provide additional online content at PopCardz.com.

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