Dreams partners with AOL for online sales platform

AOL Sports and Dreams, Inc. have launched the FanHouse Fan Shop, an online store featuring apparel, collectibles and authentic autographed memorabilia directly on FanHouse, AOL Sports’ blog site. Dreams is providing a variety of licensed sports products to FanHouse consumers. AOL Sports generates more than 10 million unique visitors each month.

“We are excited to work with Dreams to offer our customers an opportunity to buy sports memorabilia and other licensed sports products directly through FanHouse,” said Derrick Heggans, general manager of AOL Sports.

In addition, live autograph sessions will soon be available on FanHouse, where visitors can order signed memorabilia and interact with their favorite sports stars and celebrities while viewing live signings of their own items. Dreams officials said this will mark the first time a major sports site has featured an integrated live-video signing of personalized memorabilia.

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