Steiner signers marketing deal with Cowboys

Steiner Sports Marketing has signed an exclusive collectibles agreement with the Dallas Cowboys that will allow the memorabilia company to sell a variety of signed and game-used items to collectors.

Cowboys-Steiner Collectibles is the latest in professional and college franchise team ventures for Steiner Sports, and the first involving a NFL team. Steiner has negotiated similar agreements with the New York Yankees, Boston Red Sox, Los Angeles Dodgers and New York Islanders, along with college partnerships with Notre Dame and Syracuse.

The Cowboys-Steiner Collectibles product line will include game-worn and practice-worn jerseys, game-worn pants, locker nameplates, locker room chairs, game-used footballs, kicking tees, equipment bags, game-used helmets, seats from Texas Stadium (this is the last year for the venue), seatbacks, stadium flags,  photo archives, autographed collectibles and fantasy experiences, including pre-game field visits and locker room tours.

The Cowboys-Steiner merchandise will be available exclusively through the Cowboys, Steiner Sports and Game Used Universe.
“We are extremely excited to have our first professional football team partnership be with the Dallas Cowboys, who we consider to be the premier brand in American football,” said Steiner Sports executive VP Sean Mahoney.

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