Donruss has signed Oakland Raiders rookie running back Darren McFadden, the fourth overall pick in the 2008 NFL Draft, to an endorsement deal that will place his image on Donruss packaging throughout the year. He joins Adrian Peterson, Joe Namath and Vince Young as the company’s football spokesmen.
“Darren McFadden should be one of the most exciting rookies this season,” said Scott Prusha, Donruss marketing director. “He is an electrifying performer that will immediately shine on the NFL stage. We are excited to have him aboard and look forward to working with him throughout the year.”
McFadden will make his debut on Donruss’ Playoff Absolute packaging. He has already signed a variety of autographs that will be included throughout Donruss products this season. Materials worn by McFadden at the NFL Rookie Premier will be incorporated into trading cards, the first of which will debut in Playoff Absolute releasing to collectors in August.