Donruss and EA Sports have teamed up with 7-Eleven convenience stores for a trading card promotion tied to the 20th anniversary of the Madden NFL video game. Customers who purchase a Slurpee or Big Gulp will receive one of 10 Donruss trading cards highlighting the top players from this year’s Madden NFL ’09. EA Sports has partnered with 7-Eleven stores across the country in a month-long store makeover that includes special Slurpee cups, Madden sandwiches, video game boxes, DVDs and other NFL-related offerings.
“This is cross-promotion at its best,” said Scott Prusha, director of marketing for Donruss. “A very high percentage of trading card collectors play video games, but we also know the video game player is an ideal trading card collector. This promotion helps put cards in their hands and exposes them to card collecting.” The set consists of Tony Romo, Peyton Manning, Vince Young, LaDainian Tomlinson, Adrian Peterson, Ben Roethlisberger, Darren McFadden, Matt Ryan, Maurice Jones-Drew and Matt Hasselbeck.