Panini picks up the batan in NFL POD promotion

For the 11th consecutive season, hobby shops across the country will be offering their customers the chance to win one of 50,000 prizes and the chance to spend the day with an NFL player. The 2010 Panini NFL Player of the Day promotion runs from Sept. 15-Nov. 30 at more than 550 hobby shops across America. To find a participating shop, collectors can visit and enter their zip code in the hobby shop locator.

After being a cooperative effort between multiple NFL-licensed trading card companies in the past, Panini stepped forward this season to assume the title sponsorship of the program and ensure that hobby dealers and collectors could continue to benefit from the program. In addition to Panini, the promotion is once again being supported by NFL PLAYERS and its licensees, Gamewear, The Licensed Products Company, McFarlane Toys, WinCraft, Reebok, and PSG.

Participating hobby shops receive a free merchandise kit with all of the materials needed to run the promotion, including posters, T-shirts and a variety of prizes supplied by participating licensees.

Each store also receives an autographed card to award to its individual grand prize store winner. Some of the featured players this year the first Panini autographed card of opening day sensation Arian Foster of the Houston Texans, Philip Rivers, Vernon Davis, Johnny Knox, Anquan Boldin, Chris Long, Marques Colston, Jeremy Maclin, Rashard Mendenhall, AJ Hawk, LeSean McCoy, rookie Demaryuis Thomas, plus NFL Legends Dan Marino, John Elway, Billy Sims, Eric Dickerson and Marcus Allen. In addition, this year the autographed cards are presented in a One-Touch magnetic case with an official Panini authentication sticker.

The centerpiece of the promotion is a poster featuring the trading card images of 32 NFL players – one per team. Each day, a different player is designated as the “Panini NFL Player of the Day.” In addition, Panini spokespersons Peyton Manning and Tim Tebow have been designated as wild cards.  Every time a collector purchases a pack of Panini officially licensed NFL trading cards in a participating hobby shop, he or she can win a prize if the Panini NFL Player of the Day or wild card is in the pack. Each week, stores will also conduct a drawing among the daily winners to award a weekly prize. At the end of the month-long promotion, each store will award the autographed card to its store winner who will then be eligible to be entered into the national sweepstakes. 

All store winners entered into the national sweepstakes are eligible to win one of more than 100 prizes including the grand prize — the chance to Spend a Day with an NFL Player. The grand prize includes a 60-minute autograph appearance at the winner’s favorite hobby shop, where the winner will also enjoy a $250 shopping spree and a visit by the player to the winner’s home for a private party. 

In addition to the prizes provided by licensees, each store will also receive four (4) Panini NFL Player of the Day exclusive card packs featuring a unique five card set of Manning and Tebow. An individually numbered version (1 to 100) of each card will also be randomly inserted into packs.

This marks the 11th consecutive year the NFL Player of the Day program offers an NFL card collector the chance to spend the day with an NFL player. Past grand prize winners have spent the day with: Patrick Crayton, Steve Slaton, A.J. Feeley, Maurice Jones-Drew, Chris Simms, Rudi Johnson, Donald Driver, Ed McCaffrey, Chad Pennington and Frank Wycheck. A photo gallery from these events is available at

Comments are closed.