UD, Topps on board with “Starting 5” promotion

Starting 5, a promotion coordinated by the NBA in conjunction with Topps and Upper Deck, begins this week at 200 hobby stores around the country. Collectors are encouraged to purchase packs of 2007-08 NBA-licensed trading cards in the hopes of finding cards of five designated players – LeBron James, Carmelo Anthony, Dwight Howard, Steve Nash and Dwyane Wade. Once they’ve completed the task, they’ll receive a prize from the store that will be provided by Topps and Upper Deck. They’ll also be entered into a drawing for a $20 gift certificate provided by the NBA that can be used at the participating hobby shop, as well as a grand-prize drawing from among all stores for a trip for two to the 2008 NBA Rookie Photo Shoot. One participating store will be awarded an in-store appearance by an NBA player. The promotion runs through April 13.

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