Kobe Bryant changed his uniform number from his familiar No. 8 to No. 24 this year, and the switch had a lot to do with his moving up from fourth to first in jersey sales at the NBA Store in New York City and in the league’s online market.
Bryant passed Miami’s Dwyane Wade in jersey sales in NBA stores, but Neil Schwartz, who tracks sporting good sales for SportsOneSource, said Bryant’s shirt was still anywhere from third to fifth in popularity nationwide. Schwartz said Bryant’s jersey sales were hurt more by his feud with Shaq and the breakup of the championship Lakers than allegations of sexual assault in 2004.
Rounding out the top five in jersey sales were LeBron James, Allen Iverson and Carmelo Anthony.