Upper Deck is celebrating the five-year anniversary of Exquisite Basketball with a special “Golden Ticket” promotion across several of its brands. One golden ticket will be randomly inserted into the SP Authentic (releasing Feb. 13), UD Black (Feb. 27), SP Rookie Edition (mid-March) and UD Premier (early April) basketball products. A fifth golden ticket will be awarded through a no-purchase-necessary program. The five winners will each receive airfare and accommodations to Upper Deck’s production facility to attend the packout of 2007-08 Exquisite Basketball this summer.
Not only will they get a behind-the-scenes look at this year’s Exquisite release, they will also have an opportunity to create their own pack of Exquisite cards. Winners will be given five minutes to create their own pack according to the set ratios in place for the product, meaning they can select the players and inserts they want in their packs as long as those options fall in line with the specified ratios.
“Our ultimate goal is to bring collectors closer to our products and the sports they love,” said Chris Kollmeyer, Upper Deck basketball brand manager. “This is another innovative and exciting way to give collectors an opportunity to see the large undertaking we go through for packing out a product this important. The other thing winners will enjoy is just how awesome it is to see all of these cards in one place for that brief time before they all are packaged and sent out. It’s the type of behind-the-scenes experience that any hardcore collector would salivate over.”