The Boston Celtics and the team’s all-star forward Kevin Garnett lead the NBA’s lists of most popular jerseys and most popular team merchandise in sales at the NBA Store in New York City and online at NBAStore.com for the holiday season. The offseason acquisition of Garnett, along with the team’s fast start, has catapulted the team and Garnett to the top spots for the first time since the NBA began compiling the lists in 2001.
Garnett jerseys have tripled in sales since last season. (At the end of the 2005-06 season, Garnett’s jersey was ranked No. 16 and did not appear on last year’s list.) Celtics merchandise also has seen a triple-digit sales increase since last season. The team was ranked No. 7 on the list at the end of the 2006-07 season.
The Los Angeles Lakers’ Kobe Bryant slips to No. 2 and the Denver Nuggets’ Allen Iverson moves up one spot to No. 3 from last year. The Cleveland Cavaliers’ LeBron James and the Phoenix Suns’ Steve Nash round out the Top 5 at No. 4 and No. 5, respectively. Seattle SuperSonics Rookie Kevin Durant makes his debut on the list at No. 11, while Orlando Magic Center Dwight Howard enters the list for the first time at No. 14.
The NBA Store and NBAStore.com had its strongest combined sales quarter in history in the fourth quarter of 2007 with a 6.5-percent increase over last year. December 2007 was the largest sales month ever for the two stores with a combined increase of 6.5-percent over last year. NBAStore.com had its largest single sales month ever during December 2007 with a 14-percent increase over last year.
The NBA’s Most Popular Jersey List and the Most Popular Team Merchandise List are listed below.
TOP 15 PLAYERS TOP 10 TEAMS
1. Kevin Garnett – Boston Celtics 1. Boston Celtics
2. Kobe Bryant – Los Angeles Lakers 2. Los Angeles Lakers
3. Allen Iverson – Denver Nuggets 3. New York Knicks
4. LeBron James – Cleveland Cavaliers 4. Chicago Bulls
5. Steve Nash – Phoenix Suns 5. Miami Heat
6. Dwyane Wade – Miami Heat 6. Phoenix Suns
7. Gilbert Arenas – Washington Wizards 7. Denver Nuggets
8. Dirk Nowitzki – Dallas Mavericks 8. Cleveland Cavaliers
9. Stephon Marbury – New York Knicks 9. San Antonio Spurs
10. Carmelo Anthony – Denver Nuggets 10. Dallas Mavericks
11. Kevin Durant – Seattle SuperSonics
12. Paul Pierce – Boston Celtics
13. Tracy McGrady – Houston Rockets
14. Dwight Howard – Orlando Magic
15. Chris Paul – New Orleans Hornets