Topps combines efforts with MLB 2K7 video game

Topps and video-game manufacturer 2K Sports have announced their latest cross promotion between Topps Baseball Cards and the MLB 2K7 video game. Topps will deliver exclusive “cheat codes” on randomly inserted cards depicting Mantle in the first series of 2007 Topps Baseball. The codes will unlock an image of Mickey Mantle and allow gamers to add him to their roster in this year’s MLB 2K7 baseball video game. It is the second year in a row Topps has worked with the game company to increase the overall awareness of baseball card collecting among video game users. “It allows us to deliver truly relevant, unique and valuable content in our product,” said Mark Sapir director of kids marketing at Topps.

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