Trading card companies generate publicity, and some criticism, when they cut up rare and valuable pieces of memorabilia for a card product. Donruss generated plenty of publicity in 2003 when it cut up a rare Babe Ruth game-used pinstripe jersey, and even brought Ruth’s daughter to the cutting of the jersey.
This year, Donruss hopes to again create a buzz by producing game-used bat cards of Shoeless Joe Jackson in its Donruss Threads Baseball release, scheduled for October. Donruss recently purchased a 1916-20-era, game-used Jackson bat.
“True game-used Joe Jackson items almost never surface on the secondary market – they’re kept in private collections or on display in museums,” said Donruss spokesman Mike Payne. “But sometimes great pieces do find their way into auction, passed down from generation to generation, as this bat was.”
Donruss Threads features a combination of retired stars with promising prospects. Pete Rose, Willie Mays, Hank Aaron, Ted Williams, Nolan Ryan, Al Kaline, Tom Seaver, Cal Ripken Jr., Bob Feller, Reggie Jackson and Whitey Ford are among the retired stars in the product.
Rick Porcello, the first-round pick of the Detroit Tigers 2007, headlines the prospects checklist, and is among those whose first certified autograph cards will be found in the product. Five-card packs of Threads will carry a $4 SRP.