Major League Baseball announced its 2007 DHL All-Star FanFest smashed previous attendance records by drawing more than 125,000 people throughout the five-day event, which ran from July 6-10 at the Moscone West Convention Center in San Francisco. It broke the previous record of 106,000 last year in Pittsburgh.
“The wrapper redemption was a huge success,” said Topps’ spokesman Clay Luraschi. “Hometown favorites Barry Bonds and Tim Lincecum were gone immediately. The Mantle cards and the Relic cards were also big hits.”
“We were very pleased with the large turnout at the show,” said Upper Deck’s Claudine Ricanor. “The Upper Deck booth was extremely busy with non-stop lines in our redemption card, photo and giveaway stations. Additionally, sales for our show exclusive, limited-edition Babe Ruth All-Star vinyl were phenomenal (limited to 250 and selling for $100). Our daily quantities were the talk of the show, selling out each day in less than 10 minutes.”